The background image is College of Medicine crescent building with a navy blue overlay
Defining
What
Medicine
Means.
Who We Are
Here in the heart of Pennsylvania, we do more than elevate medical education or research – we define the very meaning of medicine.
It’s what makes us more than Penn State College of Medicine.
It makes us
Penn State College of Translating Science Medicine.
Penn State College of Another Breakthrough Medicine.
Penn State College of Unlocking Human Potential Medicine.
And we never stop. We know there’s always more to be done. It’s how our College will show the world what medicine means.
Creative examples of our brand
Be a Brand Ambassador
Brand Tools
At Penn State, our visual identity strengthens and solidifies our brand. It is the responsibility of everyone who creates and disseminates College of Medicine content to adhere to our identity standards and requirements. In the design toolkit, you will find templates that use brand fonts, colors, graphic patterns and character styles that enable faculty, staff and students to create on-brand content.
Brand Store
Distributing of promotional items (also known as giveaways, swag and merch), branded with the College of Medicine logo, can be a valuable marketing tactic. To support employees, departments and student groups that are representing the College of Medicine, the Marketing and Communications Office can provide a limited supply of items to be distributed at select events or for other opportunities.
Email signature
Faculty and staff are encouraged to set up their signature line in the following order:
Name, Credentials (if applicable)
Title(s)
Department
Penn State College of Medicine
Office Location, Mail Code
Address
City, State ZIP
Example:
John Smith
Director, Marketing and Communications
Office of Strategic Marketing and Communications
Penn State College of Medicine
500 University Drive, H125
Hershey, PA 17033
Note: The only brand name that should appear on your email signature is Penn State College of Medicine.
What Medicine Means to Me
Our new brand strategy, launched in the fall of 2022, helps define who we are as a college of medicine and is designed to allow everyone affiliated with the college to feel included. To help paint a more vibrant picture of our community, we want to put you – our faculty, staff and students – in the spotlight.
Help us by sharing photos of what you do best at Penn State College of Medicine and how you define “What Medicine Means to You.”
Who We Are
Sharing Who We Are
If someone asks you who is the Penn State College of Medicine. What would you say? Here’s a quick way to explain who we are and why we are all here.
Short and Sweet
At Penn State College of Medicine, we know the power of teaching, discovering, training and innovating. With a focus on health system science rooted in empathy and humanity, it’s what makes us the change that health care needs.
A Little More
At Penn State College of Medicine, we know the power of teaching, discovering, training and innovating. And through rigorous education and innovative research, our impact is felt far beyond our community. We are the change that health care needs. We define what medicine means.
Our Elevator Speech
At Penn State College of Medicine, we know the power of teaching, discovering, training and innovating. And through rigorous education and innovative research, our impact is felt far beyond Pennsylvania. Strengthened by our university and connected to a health system, educating caregivers and equipping researchers who understand what it truly means to lead. And we’ll never stop. Because we know there is always more work to be done. We are the change that health care needs. We define what medicine means.
What Differentiates Us
Proof points are the ways we differentiate Penn State College of Medicine from other Colleges of Medicine. In our brand research, these proof points resonated strongly with external audiences.
- A catalyst for change, ready for the future of health and health care.
- Conducts leading-edge research in a distinctive setting with access to unparalleled opportunities and resources.
- Broad impact in Central Pennsylvania and beyond.
- Committed to diversity, equity, inclusion and belonging.
- Pioneers the treatments and cures for tomorrow.
- Connected to the university through a shared intent to bring a positive impact to humanity.
- Connected to Penn State Health through research innovations and therapeutic treatments offering patients choices.
- Produces well-rounded, critical thinkers who think of the whole patient instead of just their disease.
